How the WNBA can make you a better Founder

Hey dolls! I recently had the pleasure of attending the New York Liberty Brooklyn Nets Women’s Impact Night Game, and let me tell you – it was an inspiring and empowering experience. Not only was it a great night of basketball, but it also taught me a valuable lesson about competition as a woman and the importance of supporting other women in the business world.

Are WNBA Games Fun?

Yes, WNBA games are very fun and entertaining– there’s music, dancing, high energy games and great community entertainment each night. As a proud NY Liberty season ticket holder, basketball has become a source of inspiration for me as a black woman founder. First of all, investing in season tickets for a WNBA team is a big flex for me and it feels good to take some of my hard earned resources and put it towards supporting women in sports. Secondly, if you know my story you know that I am a lifelong learner and I have learned a ton about what it takes to be a winner, from watching the New York Liberty team play up close and personal game after game.

What can the WNBA teach you about being a woman in business?

Did you know that 56% of women CEOs played sports? One of the highlights of the night was hearing from Keia Clarke, the CEO of the New York Liberty, and Taj McWilliams Franklin, Player Relations & Development Manager at WNBA. These women are trailblazers in their respective fields and have achieved incredible success through hard work and dedication. I gained a lot of perspective from hearing Taj talk about being a leader on the court. She spoke of finding the balance between not showing weakness and still being vulnerable to your team. I can totally relate to that as a founder and it was eye opening to hear someone put words to some of the challenges I have in my own work. It was refreshing to hear Keia Clark talk about having a “North Star” as CEO of a WNBA team– her North Star is always the fans and the players. That’s how I feel about you dolls, no matter if it’s theCURVYcon or Cocoa by CeCe, serving you and spreading the “Don’t Wait on your Weight” message is my North Star.

Their stories reminded me that as women, we often face unique challenges in the business world. But with determination and perseverance, we can overcome any obstacle and achieve our goals. And just like in basketball, competition in the business world can be a positive force that pushes us to be our best selves and achieve even greater success.


Attending this game also taught me about the importance of supporting other women in our community. When we lift each other up and cheer each other on, we all succeed. It’s not about tearing each other down, but rather building each other up and creating a supportive network of women who can inspire and empower each other. That being said, be sure to follow Arielle Chambers, founder of HighlightHER. She’s a true doll.

So, whether you’re a female founder or simply a woman striving to achieve your dreams, remember that competition can be a positive force and that supporting other women is key to our collective success. Let’s lift each other up, dolls!

What is Women’s impact night at the Brooklyn Nets game?

Women’s Impact Night is a themed event held by the Brooklyn Nets during a regular season game in the NBA. It is a night to celebrate women’s achievements and impact in various industries, including sports, entertainment, business, and social advocacy. The event typically features special guests, speakers, and performances and provides an opportunity to recognize and honor female leaders and trailblazers. You may recall that the Brooklyn Nets invited me to teach body positivity to young girls at the Barclays Center, well they even showed a video about our time together of at one of the games! As founder of Cocoa by CeCe having more days where I can give back like this is definitely part of my North Star.

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